About Us
SEO Services
Keyword Research
We provide in-depth keyword research services to help our clients identify and analyse which search terms will generate more traffic to their website. Our SEO experts use industry-led keyword research tools and software for effective data analysis.
Why is Keyword Research So Important?
Keyword research is a key aspect of SEO and marketing. It helps you understand search intent, identify competitors and create better content using keywords that your target audience is looking for.
What Do We Cover?
Relevance
Relevance ensures that keywords align with audience needs. Search terms should closely match the business's products or services. Google prioritises relevance by assessing content alignment with search intent.
Search Volume
This is the estimated number of monthly searches for a keyword. High-volume keywords attract larger audiences, but it’s crucial to balance this with relevance and intent.
Keyword Difficulty
Keyword difficulty (KD) measures the competition level for a keyword, indicating how challenging it will be to rank for it on Google. Low-difficulty keywords can be quick wins for businesses.
Authority
Authority represents the site’s overall trustworthiness and relevance in the eyes of search engines, based on factors such as backlinks and content quality. High-authority sites are more likely to rank well for competitive keywords.
Search Intent
Search intent, also known as user intent, indicates the purpose behind a keyword, whether it’s informational, commercial, navigational or transactional. Understanding search intent helps in choosing keywords that align with business goals.
SERP Features
Search Engine Results Page (SERP) features include featured snippets, rich snippets, AI overviews, knowledge panels, image packs, local packs and sitelinks. Keywords can trigger SERP features, so optimising content to capture these spots can increase page visibility.
CPC
Cost Per Click (CPC) data indicates the paid advertising value of a keyword. It is more critical for PPC but CPC can also guide SEO strategies for keywords likely to lead to conversions.
Keyword Trends
Keyword trends show the growth or decline of interest in a keyword. Assessing keyword trends determines whether a keyword is becoming more popular or losing relevance.
Seasonality
Seasonality refers to how search volume for a keyword fluctuates based on time. Analysing seasonality helps prioritise keywords based on when they’re most likely to generate traffic.
What We Deliver
Bespoke Strategies & Actionable Insights
At Seodium, our SEO experts have years of experience delivering keyword research services to local, national and international businesses in various markets. Providing bespoke strategies and actionable insights help our clients drive more organic traffic and improve their ranking positions.
Here is an overview of what you can expect from us:
1. Comprehensive Raw Data Analysis
We begin the process with a raw analysis of your niche and industry-specific keywords using advanced SEO tools and software. Once the data is gathered, we present it in a detailed report to allow you to make your own assessments.
2. Keyword-Focused Strategy
We don't just hand over a list of keywords. Using a Gantt chart, we build a bespoke keyword-focused strategy to outline tasks and timeframes needed to to win organic keywords and better ranking positions.
3. Clear Roadmap
After a strategy is put in place, we create a clear roadmap with specific steps for both us and your internal teams to take action on. These steps can vary from content gap analysis, on-page SEO optimisation and technical SEO improvements.
Get In Touch
Seodium is a well-established SEO agency with over 30 years combined experience in the industry. If you want to learn more about our keyword research services, send us an online enquiry today by filling out our form below.
