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SEO Strategies
To help your business flourish.
Strategies Evolve
Every SEO campaign we work on naturally evolves over time and the strategies we deploy vary. The following is a top-level summary of the different campaign types we offer...
Hyper Local SEO
Hyper Local SEO is a phrase for SEO campaigns and strategies that are created for businesses that are looking to win more business from their immediate local area. For example, you might run a dental clinic in the middle of a city, in reality, your catchment area is probably 3 mile radius, so a hyper-local SEO campaign in this instance would be suitable.
Strategies we deploy for Hyper Local SEO vary, normally we'd start with some detailed keyword research to plan out on-site content then look at some off-site SEO including Google My Business and local citations.
Local SEO
Local SEO is for businesses that want to catch more organic traffic from users within specified Towns, Cities or Counties local to where they are based. For example, you might run a catering business and due to logistical issues, you can only service customers within a certain radius.
Strategies we deploy for Local SEO vary quite dramatically depending on various factors such as your existing Domain Authority and current on-page content. We have to carefully compare your metrics and website to competitors and identify shortfalls. The end strategy is ultimately around one-upmanship to do better than those you compete against.
Single Domain
Multi-Point Local SEO
Multi-Point (or Multi-Location) SEO is a strategy for businesses with a single website (single domain) but multiple trading locations, for example, you might be a high street retailer with outlets in cities across the country.
Strategies here are ultimately steered by how many locations are covered, how competitive your niche is, and by your current SEO performance. A campaign can be bundled-up as multiple Local SEO packages, or, one larger campaign if more work is needed to enhance your performance in each individual location.
Multiple Domain
Franchise SEO
If you run a franchise or have multiple websites for each location that you trade in then franchise SEO is needed to help to bundle-up a rinse-and-repeat SEO package that you can roll-out to your franchisee's in a way that give's all locations the benefit of better SEO performance.
The challenge with Franchise SEO is not only in the delivery of SEO services, but to also convey the strategy to all franchise owners to get their collective 'buy in'. We have worked with multiple franchises and understand the challenges that come with working with so many stakeholders. Our goal with a Franchise SEO strategy is to deliver great local and national SEO (where applicable) and to provide easy-to-digest documentation and reports that can be shared with all those involved.
National SEO
If you're an established business or ecommerce retailer you are probably looking to compete on a national stage. National SEO is always typically more competitive than Local SEO and our SEO packages are tailor-made to suit the niche that you sit in.
Strategies for National SEO need to cover all of the disciplines including Link Building, Technical, On-Page, Topic Authority & Knowledge Graph and E-E-A-T - you have to cover all of these in order to get great results. Our aim with a national SEO strategy is to focus on delivering quick-wins along with a long-term plan of focusing on primary high search volume keywords.
International SEO
Companies that can export goods or offer services remotely are likely to consider International SEO. It can be achieved in various ways - some businesses may choose to target specific languages, others may only be interested in English speaking countries, and the SEO strategy needs to reflect this.
An all-encompassing International SEO strategy will see techniques used in National SEO applied with additional technical SEO configuration, use of AI technologies to aid multi-lingual support (where needed), and finely-tuned Digital PR and Link Building.
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