SEO Services
Competitor Analysis
At Seodium, we offer a comprehensive competitor analysis service to give your business a competitive edge. Our data-driven approach reveals opportunities, evaluates your SEO performance and helps refine your strategies to outperform rivals in SERP rankings and organic traffic.
Why Is Competitor Analysis So Important?
Competitor analysis isn’t just about identifying who your rivals are, it’s about uncovering actionable insights to strengthen your position in the market. By analysing competitors’ keywords, link building and content strategies, you can refine your own SEO efforts to stay ahead in SERPs.
What Does Our Competitor Analysis Service Involve?
Keyword Analysis
We identify which keywords drive traffic to your competitors, helping you refine your keyword strategy to target high-volume search phrases and improve visibility in SERPs.
Content Strategy Review
By analysing competitors’ content such as blog articles and service pages, we identify gaps and opportunities for your content strategy, ensuring it resonates with your audience and drives traffic.
Link Profile Analysis
We examine competitors’ link profiles to find high-quality linking opportunities for your website, improving your Domain Authority and rankings.
Technical SEO Audit
Understanding competitors’ technical SEO practices such as page speed, mobile-friendliness and crawlability, allows us to recommend improvements for your website’s performance.
On-Page SEO Comparison
Our team evaluates competitors’ on-page SEO elements such as meta descriptions and internal linking, to uncover areas where you can optimise your own site for better rankings.
Traffic Analysis
We analyse a competitor's website traffic to identify sources of their visitors, popular pages and user engagement trends. This data helps in understanding market behaviour and optimising a SEO strategy to increase organic traffic.
Referring Domain Analysis
We evaluate the quantity and quality of domains linking back to competitors' sites. This analysis helps us identify influential domains and potential linking opportunities.
E-E-A-T
By assessing how competitors demonstrate Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) throughout their sites, we enhance your content strategy.
Customer Reviews and Testimonials
Examining reviews and testimonials for competitors reveals customer pain points and preferences, giving you a roadmap to improve customer satisfaction and loyalty.
What We Deliver
Giving Your Business a Competitive Edge
Our comprehensive competitor analysis ensures you’re not just keeping up but staying ahead in your industry. By learning from your top rivals, you can improve rankings and capture more market share.
Here's what you can expect from our competitor analysis service:
1. Competitor Analysis Reports
We provide detailed reports that break down your competitors’ strategies, strengths and weaknesses. These reports serve as a roadmap for improving your ranking position.
2. Customised SEO Strategy
Based on your competitor analysis, we create a customised SEO strategy for your business, highlighting areas of improvement such as keyword gaps, content ideas and linking opportunities. Our expert team can improve these areas for you or train your internal teams.
3. Continuous Monitoring
Competitor strategies evolve, and so should yours. We offer ongoing monitoring to keep you ahead of changes in the market and adjust your strategy accordingly.
Get in Touch
With decades of experience and a proven track record, Seodium is your trusted SEO agency. If you want to learn more about our competitive analysis service, get in touch by filling out our form below and we'll reach out to you.