About Us
SEO Services
Helpful Content
At Seodium, we understand the importance of creating high-quality and user-centric content in today's competitive digital landscape. Our Helpful Content service is designed to help businesses who have been negatively affected by Google Helpful Content Updates to restore their site's performance.
Why Is Google's Helpful Content Update So Important?
Introduced by Google in 2022, Helpful Content updates are overlooked by many business owners. These updates prioritise websites with people-focused and valuable content while penalising sites that create content solely for search engines.
What Does Our Helpful Content Service Include?
Content Audit
Our content audit involves identifying which pages of your website are likely to have been impacted by Helpful Content updates.
Content Rewriting
Outdated content can pose a risk to your site. Our content creators remove content that has been penalised by Helpful Content updates or rewrite it to become relevant and fresh.
Off-Site Content Removal
Off-site content can be a factor as to why your site performance has declined. We review and remove external websites that link back to your site who have been penalised for Helpful Content updates.
Content Creation
Our content creators develop a tailored content campaign to help restore your site's performance. Whether it's a collection of blog articles, landing pages or category descriptions, we ensure content is high-quality and user-centric while being aligned with Helpful Content updates and Google Raters guidelines.
Content Structure Optimisation
We ensure your content is error-free and easy to read with clear headings, subheadings and bullet points. Well-structured layouts make it easier for your audience to find and digest information.
E-E-A-T
We merge E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) principles into content on your site that is likely to be affected by Helpful Content updates. This includes showcasing expert authorship, fact-checked information and citations from reliable sources.
Visual Additions
We enhance your content with relevant images, videos, infographics and other multimedia elements. These visual additions boost engagement and cater to different learning preferences, making your content more appealing to your audience.
UX Analysis
We assess your site to ensure it offers a good UX (user experience) and aligns with Helpful Content updates and Google Rater guidelines. Our web developers analyse mobile-friendliness, HTTPS navigation and other crucial elements of your site.
Core Web Vitals
Google's core ranking system rewards sites with good Core Web Vitals. Our web developers measure the Core Web Vitals of your site including Largest Contentful Paint (LCP), Interaction To Next Paint (INP) and Cumulative Layout Shift (CLS).
What We Deliver
Expert Advice & Ongoing Improvements
At Seodium, our team of content creators and web developers collaborate to ensure you receive people-first content and UX excellence while carefully considering Google's Helpful Content updates and Google Rater guidelines.
Our Helpful Content service varies from client to client, depending on your industry and goals. However, it typically includes the following stages:
1. Competitor Analysis
Firstly, our team analyses your competitor’s content to identify what works in your specific industry. It also uncovers any opportunities or gaps to restore your site’s performance. Our competitive analysis acts as a roadmap to regain your previous position and even outperform your competitors.
2. Bespoke Expert Advice
We provide bespoke expert advice based on analysis, sharing actionable insights and key recommendations to help your site recover from Helpful Content updates. This may include running a content campaign with user-centric pieces or resolving web development issues. Our team implements these improvements on your site while keeping you updated.
3. Ongoing Improvements
Our team stays well-informed on Google’s Helpful updates and Google Rater guidelines. We help you understand what’s new in the world of SEO so you don’t have to. Our content creators and web developers make ongoing improvements if necessary, minimising the impact of future Helpful Content updates on your site.
Speak To Our Experts
If you have noticed a decline in your site performance following a Google Helpful update, our Helpful Content service helps to analyse your content and identify areas of improvement. Book a free initial consultation to speak with one of our experts. Simply, complete our contact form below.
