About Us
Stoke-on-Trent Based
PPC Agency
Helping businesses to combine SEO and paid advertising to deliver short and long-term results across multiple channels.
Multi-Channel
Google Ads PPC Management
Google Ads is a useful advertising channel to win traffic from search engines without the need to 'wait'. It can help you get found for keywords that you don't rank for organically, and improve click through rates for keywords that you do. It can also be used to gain traffic for competitor keywords, brands and model names in some cases.
Google Shopping
Google Shopping allows users to browse and compare products from various online retailers within search results. We can assist you with the product feed creation and Merchant account set up required to help you to maximise visibility and reach potential customers who are actively searching for the products you offer.
Facebook Ads Management
Facebook Ads (and re-targeting) offer ways to display 'rich media' ads to customers that are already familiar with your website and those that are not. With well executed designs, Facebook Ads can pre-frame your products, services or promotions which can help to improve your conversion rates - especially when twinned with discount codes or funnels.
Instagram PPC Management
Instagram Ads are another powerful tool for reaching a wide audience and driving engagement. With a variety of ad types and placements, Instagram offers visually captivating ways to experiment with your content and promotions to maximise your ROI and lower your cost per acquisition.
X (Twitter) PPC Management
X (Twitter) advertising offers another channel to reach users that are actively engaging with current affairs and topics. Ads on twitter can support a variety of media and experimentation is encouraged to understand which display type works best for your campaign. Great for B2C campaigns or some niche B2B markets that users are devoted to.
Pinterest PPC Management
Pinterest is a great interactive platform for users that are actively curating lists and mood boards for inspiration of something they are undertaking. Highly targeted ads and promoted pins can help your business get noticed during the middle of their decision making journey. Pinterest Ads are ideal for visual products and services.
A word from our Founder
Paid ads brings in traffic that SEO does not.
PPC is a great marketing strategy because with Google Ads (and Bing Ads) you can win traffic for keywords that you don't rank for. With social media advertising you can also target users 'where they are' rather than waiting for them to search on Google. To win conversions, we simply ensure the UX is right and pre-frame your offering so that there is no confusion between the ad they clicked on and the offer you present - we make campaigns simple to understand, so that your users convert, and you understand the ROI.
Detailed PPC Strategies
Our PPC strategies are driven by thorough keyword research and competitor analysis. Before implementing any changes to your ad accounts, we’ll take the time to understand your market and identify the most valuable keywords to target to drive a tangible ROI. By diving deep into keyword research, we can uncover the best opportunities for driving targeted traffic to our clients’ websites. Additionally, through comprehensive competitor analysis, we can gain insight into what strategies are working for others within your niche and target area.
Local PPC Management
Local PPC is a powerful way advertising channel which enables businesses to target potential customers within a specific geographic area. Dependent on the campaign, we can go super granular with this approach by defining a specific radius around a specific location. This approach can be highly valuable for businesses looking for users in a specific territory as tailored ads can increases the likelihood of attracting qualified leads and driving traffic to physical locations. Geo-targeting also reduces the risk of users outside of your target area from clicking on your ads and ultimately costing you money.
Accurate Reporting
Every penny spent can be accurately attributed to a campaign, and all leads and sales from a campaign can be traced back through which PPC channel it came from. We take pride in providing our clients with pin-point accurate and easy-to-understand reporting so that budgets can be adjusted and better decisions can be made throughout the campaign.
Beautifully Simple Ads
We make the most of every impression by presenting simple stories that pre-frame your offering. We work on a simple ethos of “the easier information is to digest, the more likely it is to be understood” – we apply this to the text, graphics and overall presentation whilst maintaining your brand guidelines and adding impact to get noticed.
1. Discuss your goals
Tell us your what you're looking to achieve from PPC
2. Initial research
We'll do some initial market research and put together ideas
3. Present a strategy
We'll present deliverables and management costs
4. Get started
We'll get started and discuss the campaign monthly
Get a Quote
Get in touch to discuss your PPC Management requirements:
